Pepsi Just Brought Back Its Iconic Spring Beverage

A week after debuting an updated Pepsi Zero Sugar and Starry, a lemon-lime soda, PepsiCo is offering another soft drink.

Spring is nearly a month away, but the soda giant is preparing with a long-awaited beverage release

 Pepsi launched a limited-time Peeps-flavored beverage in cooperation with the marshmallow dessert business

An official press release describes the seasonal drink as "Pepsi X Peeps": "the refreshing taste of Pepsi cola with the classic sweet Peeps Marshmallow flavor consumers know and love."

The soda's debut was "unforgettable," and Pepsi said it "was even sold for hundreds of dollars on the secondary market."

To celebrate the widely available soda, Pepsi and Peeps are hosting another Snapchat egg hunt.

To enter, scan their Pepsi x Peeps can or bottle with the co-branded Snapchat lens to unlock prizes like exclusive items and a two-person spring getaway

The Pepsi product locator now sells 7.5-ounce mini-can multipacks and 20-ounce bottles.

Pepsi has launched new flavors with other brands but Peeps. Last March, the soda manufacturer sold maple syrup-flavored cola with iHop. Pepsi previously released a Cracker Jack-flavored beverage.

Pepsi launched Peeps-flavored cola in 2021. Only 3,000 people won Pepsi's #HangingWithMyPEEPS sweepstakes by posting images of themselves enjoying their favorite springtime activities on social media.

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